AI voice agent: AI Outbound Sales Agent

An AI outbound agent that actually does the follow-up

Most deals die from silence, not rejection. Your outbound agent calls new leads while they are still warm, runs the follow-up cadence you set all the way to the end, and books qualified conversations onto your closer's calendar.

Runs in your cloud platform or in ours. Voice agents run on Refract, our own platform.

Blueprint workflow illustration of a robot holding a phone with outgoing call waves and a rising arrow
What it does

The job your AI Outbound Sales Agent shows up for.

Calls in minutes

New leads get a call while your competitors are still assigning them to a rep.

Cadence to completion

The follow-up sequence you designed actually runs: every step, every lead, every time.

Qualifies before booking

Your questions, asked consistently, so your closer walks into conversations worth having.

Live transfer on interest

When a lead is hot, the agent hands the call to a human right then, with context.

Every touch in the CRM

Calls, outcomes, and transcripts logged automatically. Pipeline reviews stop being archaeology.

Approved scripts only

Scripted from your best calls and tuned with you until you would put your name on it.

The workflow blueprint

How the AI Outbound Sales Agent runs, end to end.

Every agent we build starts as a blueprint like this one: the exact path a conversation takes through your business, agreed with you before we build it.

1

Lead enters the list

From your forms, ads, purchased lists, or CRM segments you choose.

2

Agent calls and qualifies

A real conversation with your qualifying questions, in a voice you approved.

3

Hot leads get booked

Interested prospects land on your closer's calendar or transfer live.

4

Everyone else gets a cadence

Not-yet leads enter a patient follow-up sequence instead of a graveyard.

5

Outcomes logged

Every dial, answer, and result in your CRM with transcripts attached.

Plugs into your business

Works with what you already run.

No rip and replace. The agent connects to the systems your business already lives in, and every conversation it has is logged where you can see it.

  • Your CRM
  • Your calendar
  • Phone and SMS
  • Your lead sources
  • Slack notifications

The platform underneath

Runs on Refract, the voice platform we built and operate.

We did not bolt a chatbot onto your phone line. Refract runs script-controlled conversations with real tool calls into calendars and CRMs, warm human handoff with context preserved, and a full transcript of every call. It is built by the same team that ships the AI sales agent and live call coaching inside Luminary Life's insurance CRM and runs realtime voice in production at Tavern Scribe.

Talk to a live Refract agent at refract.host
How we build it

Strategy to execution, in four phases.

Anyone can demo a voice agent in five minutes. Getting one you can trust with your customers is engineering, and it runs through the same four phases as every LOJI build.

1

Estimate

We scope your AI Outbound Sales Agent against your real call flows, systems, and volume, and map exactly what it will take before you commit to anything.

2

Validate

You hear the agent and approve its script, voice, knowledge base, and escalation rules before it ever talks to a customer.

3

Build

We build the agent, wire it into your calendar, CRM, and phone, and test real conversations with you until it earns the job.

4

Support

We stay on after launch. Transcripts get reviewed, answers get tuned, and the agent stays current as your business changes.

Questions

What owners ask before hiring this agent.

Is AI outbound calling legal?

It depends on the use case, the consent you hold, and your region's calling rules. We build inside those rules, handle opt-outs properly, and we will tell you plainly when a use case is one we will not build.

Will it burn my list with a robotic pitch?

We script the agent from your best real calls, test it with you, and tune it until it earns the conversation. You approve the voice and the script before it ever dials a lead, and transcripts let you audit every call after.

Can a human take over mid-call?

Yes. Live transfer on interest is the default design, not an add-on. The agent qualifies, then hands the conversation to your closer with the context already gathered.

Can this run inside our own infrastructure?

Yes. We deploy in your cloud platform or in ours, and the voice side runs on Refract, our own platform. Your scripts, your lists, and every transcript stay yours.

Strategy to execution

Ready to put a AI Outbound Sales Agent to work?

Tell us how your business handles this today and we will map the agent, the workflow blueprint, and what it takes to run it in production.