
A voice agent on your home page that turns visitors into leads
This is the agent we believe every business will have. A visitor lands on your site, talks to it like a person, gets real answers about your services and pricing, and the agent captures their name, need, and contact details in conversation, then books the next step. No typing, no friction, no lost lead.
Runs in your cloud platform or in ours. Voice agents run on Refract, our own platform.

The job your AI Website Voice Agent shows up for.
Voice, on your site
One script tag. Visitors click, talk, and get answers in your brand voice, 24/7.
Answers from your content
Services, pricing, FAQs. It speaks from a knowledge base you approved, nothing else.
Captures the lead
Name, company, contact, and what they need, gathered naturally in conversation.
Books the meeting
When the visitor is ready, it offers real calendar slots and books the call.
Delivers instantly
The lead lands in your inbox, CRM, or Slack with a transcript the moment the conversation ends.
Hands off live
When you are available, the agent can bring a human into the conversation with context preserved.
How the AI Website Voice Agent runs, end to end.
Every agent we build starts as a blueprint like this one: the exact path a conversation takes through your business, agreed with you before we build it.
Visitor lands
The agent greets them by voice, right on your home page.
Questions answered
Real answers about your business from your approved playbook.
Details gathered
Name, contact, and need captured conversationally, not through a form.
Next step booked
A meeting on your calendar, or a live handoff when you are around.
Lead delivered
Structured lead plus transcript to your inbox, CRM, or Slack instantly.
Works with what you already run.
No rip and replace. The agent connects to the systems your business already lives in, and every conversation it has is logged where you can see it.
- Your website, via one script tag
- Your calendar
- Your CRM
- Slack notifications
- Your phone line, if you want the same agent answering it
The platform underneath
Runs on Refract, the voice platform we built and operate.
We did not bolt a chatbot onto your phone line. Refract runs script-controlled conversations with real tool calls into calendars and CRMs, warm human handoff with context preserved, and a full transcript of every call. It is built by the same team that ships the AI sales agent and live call coaching inside Luminary Life's insurance CRM and runs realtime voice in production at Tavern Scribe.
Talk to a live Refract agent at refract.hostStrategy to execution, in four phases.
Anyone can demo a voice agent in five minutes. Getting one you can trust with your customers is engineering, and it runs through the same four phases as every LOJI build.
Estimate
We scope your AI Website Voice Agent against your real call flows, systems, and volume, and map exactly what it will take before you commit to anything.
Validate
You hear the agent and approve its script, voice, knowledge base, and escalation rules before it ever talks to a customer.
Build
We build the agent, wire it into your calendar, CRM, and phone, and test real conversations with you until it earns the job.
Support
We stay on after launch. Transcripts get reviewed, answers get tuned, and the agent stays current as your business changes.
What owners ask before hiring this agent.
Do people actually talk to websites?
More every month, and the gap is the opportunity. Being the one business in your market a customer can talk to at 11pm is a real advantage right now, before it becomes table stakes.
What does it run on?
Refract, the voice agent platform we built and operate ourselves. Script-controlled conversations, real tool calls into calendars and CRMs, human handoff, and full transcripts. You can talk to a live Refract agent right now at refract.host.
How does the install work?
One script tag on your site. We build the agent, load its knowledge base from your content, review its answers with you, and turn it on. Simple site agents can be conversational within days once your content is ready.
Can it run in our own environment?
The widget itself is one script tag on your site. Behind it, voice agents run on Refract, the platform we built and operate, and the integrations around the agent can deploy in your cloud or in ours.
Ready to put a AI Website Voice Agent to work?
Tell us how your business handles this today and we will map the agent, the workflow blueprint, and what it takes to run it in production.


